Having a website to promote your brand or sell your products is vital for modern business. However, many small businesses avoid getting a website for fear of expense, hassle or lack of technological savviness. Small businesses in a multitude of different sectors, from finance to construction, opt instead to use social media and word of mouth marketing to bring in business.
As a small or start-up business with potentially limited funding, it can be tempting to do one of three things in regard to having a business website.
- Not bother getting a website
- Build your own website
- Look for the cheapest web design offer possible
We are going to demonstrate to you why as a small business owner you should definitely consider getting a website. We will also explain why we think WordPress is the best option for a small business website, and also look at how much you can expect to pay.
Why Small Businesses Do Need a Website
- Having a website builds trust
- Benefit from local search
- Better for positively showcasing your business
Did you know that up to 84% of US consumers trust a business with a website more than they would trust one with just a social media presence? This statistic alone should be enough to convince you of the need to invest in a website for your small business. With many social media scams, consumers can be unwilling to entirely trust adverts on social media platforms, backing up your claims with a website is a great way to increase the trust in your business.
Many small businesses primarily trade in their local area, and many small business owners think that because of this they don’t need a website. We can tell you that this is wrong!
For most people, searching online for products and services has become second nature. With Google’s increased focus on local search results your small business will be missing out on exposure if you don’t have a website. Having a website, incorporating some basic SEO, linking it to Google’s analytic tools and setting up Google Business is key to showing up in local search results, and getting more interest in your business.
A website designed specifically for your small business will showcase it at its best. While there is a level of personalisation on social media, this is not enough to truly reflect the ethos of your brand. Posts become lost amidst other posts, and it can become difficult to gain information about your brand and exactly what you do.
Even a 1-page microsite, or small website with a maximum of 5 pages, for a service-based start-up business, can be designed to tell potential customers exactly what you do and why they should choose you. A small business website can work in tandem with your social media efforts to maximise exposure and increase customers.
Small Business Website Design Mistakes to Avoid
With a little technical know how it is certainly possible to build yourself a really great website. However, with no technical knowledge is it really a good idea? There are a lot of cheap and even free options available for building a website with drag and drop style editors that can be very tempting.
As a professional website design agency, offering affordable small business website design we don’t recommend building your own. But if that’s what you are set on here are some tips.
- Avoid the free packages that don’t allow a custom domain.
- Research options such as Wix, Squarespace and Shopify to help you pick the best option to suit the needs of your business
- Consider search engine optimisation and what is possible on your chosen platform
- Think longer term, will this website be suitable as your business grows?
Each of these points is important. A free .wixsite, or similar, domain will not rank well, meaning that you do need to consider the cost of the different packages that allow you to have a customised domain.
Search engine optimisation is vital for ranking a website. If you know nothing about SEO and want your site to rank locally, nationally or even internationally we would suggest you get professional help. There are online resources to help you learn but take our advice and do not ignore the need for SEO.
Thinking about the bigger picture, your business may be just starting out but where will you be in 1-year or 5-years? Websites built on platforms such as Wix can be incredibly difficult to move to a different platform with more scope for customisation as your business grows. It is often better to spend a little more to begin with and launch your first website on a platform that will allow your site to grow and evolve as your business does, saving you money, time and hassle in the long-term.
Small Business WordPress Website
WordPress is a free, open source content management system. It was initially designed as a blogging platform but has evolved today to meet the needs of bloggers, service-based businesses of all sizes and even for ecommerce. Approximately 33% of websites utilise WordPress.
Some coding knowledge is required to produce a really good WordPress website; but can be a do it yourself option if you have the time and patience to learn. If not, Tinks Digital uses WordPress for all website design projects and we would love to build your small business website. You can find out more on our dedicated website design information page.
One of the biggest selling points for WordPress is the highly customisable nature of the platform. With hundreds of themes available the look and feel of the website can be tailored to the needs of each individual business. The platform is also accessible enough that most small business owners can add content to their site themselves. With a strong security profile and constant development WordPress is great for most small and medium size businesses.
As your business grows, a WordPress website can easily grow. You can add features as and when required from a blog to an online store. With over 50,000 plugins there is sure to be a way to integrate the requirements of your growing business into your existing WordPress website.
Of course, if we build and host your website, we hope you are happy with our service and trust us to manage your website going forward. However, if you do you want to move an existing WordPress website either to or away from TinksDigital it is easy to do, meaning less hassle for you and more time to concentrate on running your business.
How Much Does it Cost?
With high degrees of customisation, flexibility and growth potential you are probably thinking that your start-up business can’t afford to hire a designer to create a WordPress website. We say that you are wrong!
Tinks Digital offers affordable website design for small and start-up businesses. We have various packages to suit the needs of small business owners, we are sure that we can get you online within your budget. Contact us today to discuss your requirements.
It is difficult to advise accurately on cost as it does depend who you choose to design your website, and the specifications you require. Do look out for the following aspects when choosing your website designer, as some may look to be extremely cheap but the old adage ‘you get what you pay for’ is often the case.
Look for packages that include:
- Fully responsive design
- Content management system (we use WordPress)
- Basic search engine optimisation
If you use social media a lot also ensure that your chosen package includes links to your social media sites. Some companies charge extra for search engine optimisation and mobile responsiveness. All our packages include all of the above and more.
A note on pricing. Cost to build a small business website can vary massively. Some companies offer monthly deals often starting at around £30p/m, and others will quote you in excess of £1000 as a one-off fee. Make sure to understand exactly what you are getting, it’s not usually the best option to go with the cheapest company, but neither should you assume that the most expensive is the best!
However, that being said there is a lot of competition for business in the website design market, and some companies do offer great deals from time to time. Here at TinksDigital we strive to work with companies of all sizes. All of our customers will receive a responsive website, optimised for SEO, social media links and lead forms, and we can input bespoke features where required all for an affordable price.
Get Your Start-Up Website Designed Now
For small business website design and hosting there can be a lot to consider, but don’t consider getting a website as optional. A website is vital to the future success of your business. We hope we have helped to guide your thoughts and point you in the right direction of how to get online with your small business.
We are always happy to offer thoughts and ideas or contact us today for a free quote or no obligation discussion about your small business website design ideas. Even if you have a set budget in mind and would love to get a website for your start-up business, but don’t think it is achievable, give us a call and we will see if we can help you.